Monday, February 22, 2010

The New Face of People Tree

 So often do we see actors and actresses alike capitalizing on their names through various forms of merchandising (perfumes, skin care, clothing, etc.), that it's never too much of a surprise when a line baring a young starlet's name crops up on the racks. And more often than not, the hype these lines possess eventually fades into oblivion, along with the fleeting fame of the unfortunate starlet. However, on the rare occasion that the line does survive, triumphs even (L.A.M.B., Elizabeth and James, anyone?), the results are simply the winning combo of hard work and pure talent. Such will be the case, I believe, with fashion conscious and style-saavy young starlet Emma Watson, known for her role as book-lover Hermione Granger in the Harry Potter series. Always elegantly dressed in feminine frocks from Chanel to Versace, and not to mention the new face of Burberry, Watson certainly knows her stuff. Premiering this month, Emma's collaborations with fair trade and all-organic clothing company People Tree will be Watson's first (and hopefully not last) project involving apparel design. When asked about her involvement with the British company, Watson responded, "I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty, and knew it was something I could help make a difference with." People Tree enforces its fair trade policy by starting up businesses in impoverished areas around the world, and then paying fair prices for the merchandise that the companies produce. The look (which includes soft cotton blazers, light toned skinny jeans, and nautically striped dresses) is what Watson reports to be "... my casual side, the stuff I'd wear to class." People Tree, Love from Emma is currently available at the company's website,
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